Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie Seite 1 - 3.377 Ergebnisse
in der Kategorie Industrien und Branchenstudien
Pulp Empire - The Secret History of Comic Book Imperialism
von Paul S Hirsch
Vorbestellbar - erscheint am 19.06.2024 Kartoniert, 344 Seiten, 229mm x 152mm x 38mm Winner of the Popular Culture Association's Ray and Pat Browne Award for Best Book in Popular or American Culture In the 1940s and '50s, comic books were some of the most popular-and most unfiltered-entertainment in the United States. Publishers sold…
35,64 EUR
Open Secrets - The Ultimate Guide to Marketing Your Book
von Tupelo Press
Vorbestellbar - erscheint am 28.05.2024 Kartoniert, 65 Seiten, 203mm x 133mm x 8mm ¿ All authors desire to get their books into the hands of as many readers as possible. Though it is a publisher's role to aid and assist authors in marketing and publicity for every book, the role of any publisher necessarily takes a back seat to your…
26,09 EUR
Muckrakers - A Biographical Dictionary of Writers and Editors
von Edd Applegate
2008 Kartoniert, 254 Seiten, 229mm x 152mm x 14mm, Sprache(n): eng During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended…
118,80 EUR
Advocacy Journalists - A Biographical Dictionary of Writers and Editors
von Edd Applegate
2009 Gebunden, 254 Seiten, 235mm x 157mm x 20mm, Sprache(n): eng In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biogra…
146,13 EUR
Dim Sum Strategy - Bite-Sized Tools to Build Stronger Brands
von Peter Wilken
2019 Kartoniert, 242 Seiten, 229mm x 152mm x 13mm, Sprache(n): eng In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are t…
25,34 EUR
Financial Crises And Periods Of Industrial And Commercial Depression (1902)
von Theodore Elijah Burton
2008 Kartoniert, 404 Seiten, 229mm x 152mm x 22mm, Sprache(n): eng ""Financial Crises And Periods Of Industrial And Commercial Depression"" is a historical book written by Theodore Elijah Burton in 1902. The book explores the causes and effects of financial crises and economic depressions throug…
53,86 EUR
Media Ethics - Cases and Moral Reasoning
von Clifford G Christians, Mark Fackler, Peggy J Kreshel
Vorbestellbar - erscheint am 26.06.2024 Kartoniert, 514 Seiten, 254mm x 178mm x 26mm, Sprache(n): eng Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.Clifford G. Christians is Research Pro…
182,00 EUR
Selling Books with Algorithms
von Anna Muenchrath
Vorbestellbar - erscheint am 31.07.2024 Kartoniert, 75 Seiten, Sprache(n): eng In 1997 Amazon started as a small online bookseller. It is now the largest bookseller in the US and one of the largest companies in the world, due, in part, to its implementation of algorithms and access to user data. This Element explains how these algori…
21,28 EUR
Local/Global Shakespeare and Advertising
Vorbestellbar - erscheint am 21.06.2024 Gebunden, 268 Seiten, 229mm x 152mm Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures.Márta Minier is Associate Professor of Theatre and Media Drama at the…
206,82 EUR
Media, Internet, and Social Movements in Hong Kong - Control and Protest
von Andrew Y. To, Carol P. Lai
Vorbestellbar - erscheint am 25.07.2024 Gebunden, 138 Seiten, 216mm x 138mm Focusing on the unique story of the 'recolonization' of Hong Kong since 2019, this book describes the environment of news gathering and publishing during this period and studies how this has connected to wider political, economic, and social changes.Carol P.…